The classic alarm clock is a bedside staple that shouldn’t be replaced with a mobile phone. Invite a smart and minimal design into your space that maximizes style while perfectly executing function with the Flip+. The Flip+ has been designed so the alarm is activated or deactivated by the simple gesture of flipping the clock over to either ON or OFF. It doesn’t get much easier - want your alarm clock ON? You guess it, Flip your clock so the ON side is visible. No need for a wake-up call? Then be sure the OFF side is facing up. Welcome to sweet simplicity.